150 Years of Good Times

Client: APU Company

Brand: Heineken

Project: PR Campaign

Date: 2023/07-2023/10

Overview

SEA Agency led the PR and media buying strategy for the Heineken 150 Years of Good Times campaign in Mongolia, driving brand visibility and engagement through a comprehensive, data-driven approach. We collaborated with 20 influencers and content creators, executed strategic media placements, and developed exclusive content for an entertainment-focused Instagram account, including articles. Additionally, we created Instagram activation filters to enhance audience interaction and engagement. Our efforts successfully amplified Heineken’s anniversary celebration, reinforcing its brand presence in the Mongolian market.