Baharhalt Mongol Soyloor Goyno

Client: APU Company

Project: Television Commercial for Lunar New Year Celebration

Date: January 2025

Overview

"Baharhalt Mongol Soyloor Goyno" is a project aimed at passing down the cultural significance and traditions of the Lunar New Year—an invaluable part of Mongolia’s intangible heritage—to future generations. As part of this initiative, we featured renowned Mongolian folk singer Altanjargal.B and his family in the promotional video. The inclusion of a well-known artist was intended to capture the audience’s attention and enhance engagement with the message of the project.

TV Commercial

Photographies

Additionally, the commercial showcased a range of APU Company’s dairy products, including Sain, Baby Shark, and Mont-Yak, alongside its beverage brands such as Orgiluun, Terelj, Selenge, and Frutta, highlighting their significance in Mongolian cultural celebrations.

Team members:

Creative Director: Enkhbuyan.O

Senior Account Manager: Nomin.B

Account Manager: Onolmaa.E

Account Manager: Nyamkhishigt.D

Assistant Manager: Amarbayasgalan.G

Assistant Manager: Khulan.B

Copywriter: Gerelt-Od.D

DP: Burenbayar.O

AC: Bud.L

AD: Nomi.M

Gaffier: Bayarbat.P