Lunar New Year campaign 2025

Client: APU Company

Brand: Aurug, Shiguderi, Bluemark, Eden, Kharaa, Agar

Project: Lunar New Year campaign

Date: 01/2025-2025/2

Sea Agency has been collaborating with APU for several years and successfully executed the 2025 Lunar New Year project. This initiative aimed to promote the consumption of locally produced goods during the Lunar New Year holiday, encouraging consumers to support domestic brands.

Campaign overview

As part of the project, several well-known brands, including Aurug, Agar, Shiguderi, Bluemark, Eden, and Kharaa, participated in the campaign. The project encompassed a multi-faceted marketing approach, which included:

• A compelling video campaign showcasing the significance of local products during the holiday season

• A visually engaging poster campaign designed to capture consumer interest

• An influencer marketing campaign leveraging popular figures to drive awareness and engagement

• Media buying to maximize reach across various platforms

This campaign effectively strengthened brand visibility, enhanced consumer engagement, and reinforced the importance of supporting local businesses during one of the most celebrated holidays of the year.

VIDEO CAMPAIGN

Aurug Brand | Cinematic video

Kharaa Brand I Vlog content

Soyombo Brand I Branded short ad

Eden Brand | 2D Animation

Shiguderi Brand | Celebratory ad

Shiguderi Brand | Cultural Branded Content

Team members:

Creative director: Enkhbuyan.O

Senior Account Manager: Nomin.B

Account Manager: Onolmaa.E

Account Manager: Nyamkhishigt.D

Assistant Manager: Amarbayasgalan.G

Assistant Manager: Khulan.B

Videographer: Burenbayar.O

Videographer: Chinzorig.G

Graphic Designer: Tsenguun.Kh

Production Assistant: Enkhbayar.U

Production Assistant: Telmuun.G

POSTER CAMPAIGN

INFLUENCER MARKETING

MEDIA BUYING